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This Way Up – Rediscovering the proposition

The team that organise the event asked BoomBeam to run a consultancy workshop to help the redefine the conference’s purpose and focus, but also to review the format of the delegate sessions to see if these could be further improved.

We completed desk research around the sector on innovation and new practice around delegate sessions ahead of the session. In addition, reviewed previous delegate research and feedback to gain audience insights. Creating a foundation from which we ran the proposition workshop session.

The session allowed the team to rediscover the purpose and values that had originally driven them to start the conference, but also reinforced the original proposition with new ideas and new focus. Developing new ideas for format and engagement for future conferences going forward, but also regaining clarity about the conference’s purpose and mission.

The workshops findings and ideas were collated and supplied back to the This Way Up team, to help them shape and move the conference forward for the next few years.

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